Pharmeasy
Take it Easy
Pharmeasy is India’s leading online medicine ordering service. It tries to make the world of medicines more accessible to customers and communicates the same through its fun quirky advertising focusing on removing the stress from the process of buying medicines.
Our first campaign focused on how problems around buying medicines can lead people to do a crazy dance. Taking inspiration from famous Indian dance forms, Pharmeasy positioned itself as someone who can help people 'Dance easy'.
The next campaign played on the common adage "It's all in God's hands" and twisted it to tell people that the power to solve medicine-related problems was in their own hands.
And during the COVID lockdown, we sympathised with people's struggles and highlighted how ordering medicines was still easy.
